This research aims to analyze the influence of lifestyle, product quality and TikTok advertising on thrift clothing consumer satisfaction at prelovay id Gresik This research uses a quantitative method approach using a questionnaire as a diata collection towed which is then analyzed using the help of IBM SPSS Version 27 software. The sample in this research consisted of 100 respondents from prelovayd thrift clothing coresumers with primary dates sources. The instrument test used in this research is the validity and reliability test, the data analysis used is multiple linear regression analysts with hypothesis testing using the T Test. F Test and coefficient of determination (R2) The results of this research show that all the indicators used in this research are valid and reliable, the results of the T test state that lifestyle partially has no significant effect on consumer satisfaction, product quality partially has a significant effect on consumer satisfaction and TikTok advertising partially has a significant effect on satisfaction consumer. The F test results show that lifestyle, product quality and TikTok advertising simultaneously have a significant effect on consumer satisfaction with thrift clothing at prelovay.id, while the coefficient of determination test shows that the influence of the independent variable is 83.8%, while the remaining 16.2% is influenced by outside variables.